Por Renan Filho · 2026-10-09**Lead**
Underdog Fantasy, one of the fastest-growing daily fantasy sports (DFS) platforms in the United States, has launched a limited-time promotional offer that is turning heads among hockey fans and casual bettors alike. Using the promo code **FOXNEWS**, new users can deposit just $5 and instantly receive $100 in bonus cash to use on any NHL game — including tonight's Metropolitan Division clash between the New York Rangers and the Washington Capitals. The offer, which is available to residents of most U.S. states where daily fantasy sports are legal, represents one of the most aggressive customer-acquisition plays in the industry this season.
**Contexto**
Underdog Fantasy has carved out a niche in the DFS market by focusing on simplified pick'em-style contests, which allow users to choose over/under outcomes on player statistics rather than building full rosters. This approach has made the platform particularly appealing to younger, mobile-first sports fans who prefer a faster, more intuitive experience. The company, founded in 2020 by Chris Paul (not the NBA player, but a former FanDuel executive), has raised significant venture capital funding and has expanded rapidly across the United States.
The promo code FOXNEWS is part of a broader marketing push tied to the start of the NHL season. The Rangers and Capitals are both expected to be playoff contenders in the Eastern Conference, making their matchup a marquee event for DFS operators. According to industry analysts, the average cost to acquire a new DFS user has risen sharply in recent years, with many platforms now offering sign-up bonuses of $50 to $200 to compete for market share. Underdog's $5-to-$100 offer is notable because it lowers the barrier to entry while still providing a substantial reward, a strategy designed to convert casual fans into regular users.
It is important to note that this is a daily fantasy sports promotion, not a sportsbook wager. Underdog Fantasy operates in states where DFS is regulated separately from sports betting, and users must be at least 18 years old (or 19 in some states) to participate. The bonus cash is typically subject to a playthrough requirement, meaning users must wager the bonus amount a certain number of times before they can withdraw any winnings. Full terms and conditions are available on the Underdog Fantasy website.
**Analise**
The timing of this promotion is no accident. With the NHL season in full swing and the NFL also dominating the sports calendar, DFS operators are fighting for attention and wallet share. The Rangers-Capitals game, which features star players like Artemi Panarin and Alex Ovechkin, is expected to draw high engagement from fantasy players. By offering a $100 bonus for a $5 deposit, Underdog is essentially betting that the lifetime value of a new user will far exceed the initial cost of acquisition. This is a common strategy in the tech and gaming industries, where customer acquisition costs are often subsidized by future revenue.
From a consumer perspective, the offer is attractive but requires careful reading of the fine print. The $100 bonus is not free cash; it is typically distributed in the form of a match on your first deposit, and it must be used within a specified timeframe. Additionally, users must enter the promo code FOXNEWS at the time of sign-up to be eligible. Those who are new to DFS should also be aware of the risks involved, including the potential for losing money if they wager beyond the bonus amount. Responsible gaming advocates recommend setting strict limits and treating any promotional offer as a form of entertainment, not a guaranteed income stream.
For Underdog Fantasy, the success of this campaign will be measured not just by the number of new sign-ups, but by how many of those users remain active after the bonus is exhausted. The company has invested heavily in user engagement features, including live contests, chat functions, and a sleek mobile app, all designed to encourage repeat usage. If the promotion drives a meaningful increase in daily active users, it could signal a shift in how DFS platforms compete for market share in a crowded field.
**Fontes**
- Underdog Fantasy official website and promotional terms - NHL schedule and team information via NHL.com - Industry reports on daily fantasy sports market trends (publicly available data from Eilers & Krejcik Gaming and similar research firms)