Por Renan Filho · 2026-10-20**Lead**
The NBA season tips off tonight with a highly anticipated Opening Day slate, and sports fans across the United States have a fresh incentive to get in on the action. Underdog Fantasy, the popular daily fantasy sports and sports betting platform, has announced an exclusive promotion for new users: a $50 bonus when they play just $10 using the promo code FOXNEWS. The offer applies to the two marquee games of the evening — the Boston Celtics facing the Detroit Pistons and the New York Knicks taking on the Philadelphia 76ers — giving basketball enthusiasts a low-cost entry to the thrill of legal sports wagering.
**Context**
Underdog Fantasy has carved out a significant niche in the rapidly expanding U.S. sports betting market since its launch in 2020. The platform is known for its user-friendly interface, offering both traditional pick’em contests and prop-based games that allow players to predict player statistics rather than just game outcomes. This promotion, tied to the highly anticipated start of the NBA regular season, is part of Underdog’s strategy to attract a wave of new customers during a peak period for sports engagement.
The NBA Opening Day traditionally draws massive viewership and betting handle. The Celtics-Pistons matchup tips off at 7:30 PM ET, followed by the Knicks-76ers game at 7:30 PM ET as well, creating a prime window for fans to participate. The Celtics enter the season as defending champions after their 2024 title run, while the Pistons look to rebuild behind young star Cade Cunningham. In the second contest, the Knicks, bolstered by the addition of Mikal Bridges, will test the 76ers, who are navigating the start of the season without injured center Joel Embiid. These storylines add to the appeal of the promotion.
To claim the bonus, new users must create an Underdog account, make a minimum deposit of $10, and enter the code FOXNEWS when prompted. The bonus is credited as a “match” in the form of a $50 bonus that can be used to play pick’em contests or other available games. The offer is valid only for first-time depositors in jurisdictions where Underdog operates legally, and it expires at 11:59 PM ET on NBA Opening Day — creating a sense of urgency for would-be participants.
**Analysis**
This promotion arrives at a critical moment for sports betting operators. The start of the NBA season historically drives a surge in sign-ups and handle, as basketball offers a fast-paced, stats-rich environment ideal for daily fantasy and prop betting. Underdog’s offer of a 5x return on a small initial wager is a calculated move to lower the barrier to entry for casual fans who may be hesitant to commit significant funds. In an increasingly crowded market with competitors like DraftKings, FanDuel, and PrizePicks, such targeted promotions are essential for customer acquisition.
Moreover, the choice to tie the code FOXNEWS to the NBA opener reflects a broader trend of media cross-promotion. FOX News, as a major media outlet, amplifies the reach of the offer, potentially drawing in viewers who are already tuning in for sports coverage. The simplicity of the deal — “Play $10, Get $50” — removes complexity that often deters new users. For experienced bettors, the promotion represents an opportunity to test Underdog’s platform with minimal risk while chasing big returns on player props like points, rebounds, and assists.
From a regulatory perspective, the promotional sweepstakes are fully compliant with state laws in the active markets. Underdog holds licenses in multiple states and adheres to strict responsible gaming guidelines. The NBA itself has partnered with sportsbooks in various capacities, further legitimizing these offers. As the league continues to embrace legal gambling — through official data feeds and broadcast integrations — promotions like this one are likely to become a staple of each season’s opening night.
**Sources**
- Underdog Fantasy official website (promotion page for FOXNEWS code) - NBA official schedule for Opening Day 2024-2025 season - FOX News media partnership details (as referenced in promotional material)