Por Renan Filho · 2026-10-25**Lead**
As the Detroit Lions prepare to face the Green Bay Packers in a pivotal NFC North clash, sports betting platform Underdog has launched a promotional offer allowing new users to play $10 and receive $50 in bonus funds using the promo code FOXNEWS. The promotion, valid for the Lions vs Packers game, aims to attract bettors ahead of one of the most anticipated matchups of the season. The offer is available to new users in states where Underdog is licensed, and it requires a minimum deposit of $10 before the game kicks off. The bonus funds are typically credited as site credits that can be used on parlays, spreads, or moneylines.
**Context**
Underdog is a daily fantasy sports and sports betting platform that operates legally in multiple US states, including Michigan, where the Lions are based, and Wisconsin, home of the Packers. The promo code FOXNEWS appears to be part of a broader media partnership between Underdog and Fox News, a leading cable news network. This collaboration allows Underdog to reach a wide audience of sports fans who follow NFL coverage on Fox. The “Play $10, Get $50” offer is a classic “deposit match plus bonus” structure, commonly used by sportsbooks to lower the barrier for new users. However, the bonus funds are not immediately withdrawable; they usually come with a wagering requirement, such as 1x or 10x playthrough, before any winnings can be cashed out. Users should read the full terms on Underdog’s website to understand expiration dates and eligible betting markets.
The Lions vs Packers rivalry dates back to 1930, making it one of the oldest in professional football. Both teams have storied histories and passionate fan bases. As of the current season, both teams are competing for playoff positioning in the NFC North, adding extra intensity to the matchup. The game is scheduled to be broadcast nationally, which typically drives higher betting volume. Underdog’s decision to tie the promotion to this specific game capitalizes on the heightened engagement. Sports betting promotions tied to marquee games are a proven tactic to acquire new customers, especially when the offer is heavily front-loaded.
**Analysis**
This promotion fits into a larger strategic trend of sportsbooks using generous sign-up bonuses to build market share in the increasingly competitive US sports betting industry. With legalization spreading across states, companies like Underdog must differentiate themselves. Partnering with a trusted media brand like Fox News provides immediate credibility and access to a demographic that might not otherwise seek out sports betting platforms. The $50 bonus for a $10 play represents a 5:1 ratio, which is aggressive compared to industry standards. Such an offer can effectively convert casual viewers into regular bettors, especially if they have a favorable first experience.
However, consumers should approach such promotions with caution. The bonus funds are often subject to restrictions; they may not be used on all bet types or may expire quickly. Moreover, the advertising of “free” money can encourage overspending. Responsible gambling advocates recommend setting strict deposit limits and treating bonuses as a way to try the platform rather than as guaranteed profit. For the Lions vs Packers game specifically, the promotion may influence betting lines by increasing the volume of small wagers, but sharp bettors are unlikely to change their strategies based on a sign-up bonus. The long-term impact of such offers on user retention remains a subject of debate among industry analysts.
**Sources**
This article is based on the promotional terms published by Underdog for the Lions vs Packers game, as made available through the FOXNEWS promo code. No external interviews or proprietary data were used. For official terms, users should refer to Underdog’s website and state gaming commission regulations.