Por Renan Filho · 2026-10-14**Lead**
A new promotional campaign from Underdog Fantasy is drawing attention in the sports betting world, offering new users a $100 bonus for a $5 wager on Game 3 of the Los Angeles Dodgers versus Milwaukee Brewers series. The promotion, accessible through the code FOXNEWS, is part of Underdog’s strategy to capture market share during the Major League Baseball postseason. The offer is limited to users in the United States where sports betting is legal, but its implications extend beyond American borders as the global interest in U.S. sports wagering continues to climb.
**Context**
Underdog Fantasy, founded in 2020, has rapidly grown into one of the most recognizable names in daily fantasy sports and sports betting. Unlike traditional sportsbooks, Underdog emphasizes a simplified user experience with features like pick’em contests and player props. The company has secured partnerships with major media entities, including FOX Sports, which likely explains the integration of the FOXNEWS code into this offer.
The Dodgers-Brewers matchup is part of the National League Division Series, drawing large audiences both domestically and internationally. Baseball has a significant following in countries like Japan, the Dominican Republic, and Venezuela, and the growing legalization of sports betting in various U.S. states has turned playoff games into global betting events. The promotion’s timing aims to capitalize on heightened fan engagement.
This offer is not the first aggressive marketing move by Underdog. Earlier this year, the platform launched similar promotions tied to the NFL draft and the NBA Finals. The pattern reflects a broader trend in the U.S. sports betting industry, where operators compete fiercely for new customers through sign-up bonuses and risk-free bets. The American Gaming Association has reported steady growth in sports betting revenue year over year, though specific figures are not available for this article.
**Analise**
This promotion matters because it illustrates the escalating competition among U.S. sports betting platforms. With more than 30 states now offering legal sports betting, operators like Underdog, DraftKings, FanDuel, and BetMGM are spending heavily on customer acquisition. The $5-to-$100 offer is particularly striking because it represents a 20-to-1 return on the initial stake, a ratio that can attract casual users who might otherwise hesitate to engage with sports betting platforms.
For international observers, this is a case study in how the U.S. market has evolved since the Supreme Court struck down the federal ban on sports betting in 2018. The rapid expansion has created a unique ecosystem where media companies, sports leagues, and betting platforms intersect. The use of a FOXNEWS promo code suggests a deeper integration between news media and gambling, a trend that raises questions about editorial independence and consumer protection. However, such partnerships are now commonplace; FOX Bet, a joint venture between FOX Sports and The Stars Group, was one of the early movers in this space.
In addition, the focus on a specific game series highlights how MLB playoffs have become a prime driver of betting volume. According to industry analyses, postseason baseball generates a surge in wagers, especially on high-stakes games like a potential elimination match. For Underdog, aligning a generous promotion with a marquee event is a calculated move to boost user acquisition and increase handle during a peak period.
**Fontes**
This article is based on publicly available information from Underdog Fantasy’s promotional materials, including the offer details published on their official website and through affiliated media channels. General industry context draws from reports by the American Gaming Association and coverage of sports betting trends by reputable business outlets such as The Wall Street Journal and ESPN. No specific interviews or proprietary data were used.