Por Renan Filho · 2026-10-22**Lead**
Sports betting platform Underdog has announced a limited-time promotion for the upcoming NFL clash between the Chicago Bears and the New England Patriots. Using the promo code FOXNEWS, new users can play $10 and receive $50, effectively multiplying their starting bankroll for the game. The offer underscores the growing trend of aggressive customer acquisition in the legal sports betting market, where platforms compete fiercely for user attention during high-profile matchups.
**Context**
Underdog, originally known for daily fantasy sports (DFS), has expanded into sports betting in jurisdictions where it is legal. The platform differentiates itself with a user-friendly interface, pick’em-style contests, and competitive odds. Promotions like the FOXNEWS code are designed to attract new customers ahead of marquee games that draw large audiences. The Bears vs Patriots game, though not a historic rivalry, features two storied franchises with dedicated fan bases. The game is scheduled for the 2026 NFL season, and both teams are looking to solidify their standings.
The promotion follows a broader pattern in the U.S. sports betting industry. Since the Supreme Court’s 2018 decision to overturn the federal ban on sports betting, states have rapidly legalized and regulated the activity. In response, operators like DraftKings, FanDuel, and Underdog have launched aggressive bonus offers, often tied to specific games or seasons. The FOXNEWS promo code is reminiscent of similar partnerships between media companies and betting platforms, aiming to cross-promote to sports audiences.
**Analise**
For bettors, the offer represents a low-risk entry point. A $10 wager that qualifies for the $50 bonus can be used to explore different betting markets, from moneyline to over/under to player props. Such promotions are particularly appealing to casual fans who may be hesitant to deposit larger sums. They also encourage engagement with the game itself, as viewers are more likely to follow the action if they have a financial stake. This phenomenon has contributed to the cultural normalization of sports betting in the United States, where it is no longer seen as a fringe activity but as an integral part of the gameday experience.
From a business perspective, Underdog’s offer is part of a competitive landscape where customer lifetime value is paramount. By providing a generous initial bonus, the platform hopes to convert new users into long-term bettors. The choice of the Bears vs Patriots game is strategic: both teams have large national followings, and the matchup is likely to generate significant media coverage. Additionally, the code FOXNEWS suggests a possible collaboration with the news network, although details of that partnership are not publicly disclosed. The promotion reflects how sports betting has become intertwined with media, entertainment, and even cultural identity.
**Fontes**
Information for this article was sourced from Underdog’s official promotional materials and announcements, as well as publicly available details on the company’s website. The description of the Bears vs Patriots game is based on the NFL schedule for the 2026 season.