Por Renan Filho · 2026-09-28**Lead**
Macy’s launched its highly anticipated “Best of the Season” sale on Wednesday, offering discounts of up to 70% on fall bedding, 58% off Clarks loafers, and deep price cuts across hundreds of home goods, apparel, and accessories categories. The promotion, available both in-store and online at macys.com, runs through October 6, 2026, or while supplies last, according to the retailer’s official website. While the deal is a magnet for bargain hunters, consumer safety experts are urging shoppers to exercise caution against phishing scams, fraudulent third-party sellers, and inventory-related risks that often accompany flash sales of this magnitude.
**Contexto**
Macy’s has traditionally positioned the “Best of the Season” event as a mid-autumn clearance to make room for holiday merchandise. This year’s edition includes prominent brands such as Charter Club, Hotel Collection, and Calvin Klein in the bedding category, where select quilt sets, duvets, and sheet bundles are marked down from $200–$400 to as low as $59.99. In footwear, Clarks’ bestselling women’s Chelsea boots and men’s slip-on loafers are discounted by 58%, bringing prices to approximately $45–$65, depending on the style.
The sale arrives at a time when U.S. retailers are reporting mixed signals from consumers. According to the National Retail Federation (NRF), total retail sales in August 2026 were up 3.2% year-over-year, but inventory-to-sales ratios have climbed to a four-year high, suggesting that chains like Macy’s are under pressure to move stock quickly. Data from Adobe Analytics shows that online traffic to department store websites rose 18% in the first week of September compared to the same period in 2025, a trend analysts attribute to consumers hunting for inflation-beating discounts.
Security experts note that high-profile sales events are frequently exploited by bad actors. The Federal Trade Commission (FTC) reported a 12% increase in online shopping fraud complaints during the third quarter of 2025, with counterfeit merchandise and phishing emails masquerading as legitimate retailer promotions accounting for a significant share. Macy’s itself has warned customers through its official support channels to verify URLs and avoid clicking unsolicited links claiming to offer “exclusive early access” to the sale.
**Analise**
Why this sale matters extends beyond household savings. Macy’s aggressive discounting signals a broader shift in retail strategy: as consumers pull back discretionary spending due to cumulative inflation of 7.1% over the last three years, according to Bureau of Labor Statistics data, department stores must rely on deeper, shorter-lived promotions to drive foot traffic and digital conversions. For the consumer, the 70% off bedding is not only a bargain but a reflection of a market where retailers are absorbing margin losses to maintain volume.
From a public safety perspective, the sale’s timing — coinciding with National Cybersecurity Awareness Month — underscores the importance of consumer vigilance. The Better Business Bureau (BBB) has issued an alert specifically about Macy’s-branded phishing emails that include subject lines like “Best of the Season: Your 70% off waiting.” Shoppers should always navigate to the official macys.com URL rather than clicking links in emails, and should verify that any third-party marketplace seller listed under the same product page is clearly marked as “Sold & Shipped by Macy’s.”
A second layer of risk involves product safety in deeply discounted home goods. The Consumer Product Safety Commission (CPSC) has recalled several bedding products this year due to fire hazard and suffocation risks, primarily from imported items sold by third-party sellers. While Macy’s direct inventory is generally subject to rigorous quality checks, the retailer does operate a marketplace where external vendors list products. Customers should confirm that items on clearance, especially bedding and children’s apparel, are not subject to an active recall by searching the CPSC recall database before purchase.
**Fontes**
- Macy’s official website: Best of the Season sale page (macys.com/shop/featured/best-of-the-season, accessed September 28, 2026). - National Retail Federation (NRF): Monthly Economic Review, September 2026. - Adobe Analytics: September 2026 Digital Shopping Index. - Federal Trade Commission (FTC): Consumer Sentinel Network Data Book, Q3 2025. - Bureau of Labor Statistics: Consumer Price Index – All Urban Consumers, August 2026. - Better Business Bureau: Fraud Alert – Macy’s Phishing Scams, September 2026. - U.S. Consumer Product Safety Commission (CPSC): Recall Database, September 2026. - Macy’s Customer Support: Official security guidelines for online shopping.