Por Renan Filho · 2026-10-17**Lead**
Fanatics Sportsbook has launched a high-value promotional offer tied to two of college football’s most anticipated Week 8 games: No. 8 Tennessee traveling to No. 7 Alabama and BYU visiting Notre Dame. Using the promo code FOXNEWS350, new customers can place a $20 bet and instantly receive $350 in bonus bets, regardless of the outcome. The offer is available to legal sports betting jurisdictions across the United States and represents one of the most aggressive sign-up bonuses currently on the market.
**Context**
The promotion comes as Fanatics Sportsbook, a relatively new entrant in the online wagering space, seeks to carve out market share from established giants like DraftKings, FanDuel, and BetMGM. Originally launched in 2023 after Fanatics acquired PointsBet’s U.S. assets, the platform has been expanding state by state, now operating in more than 20 states including key markets such as Tennessee, Alabama, Indiana, and Ohio. The promo code FOXNEWS350 is part of a broader marketing strategy that pairs lucrative bonuses with high-profile sporting events to drive user acquisition.
This weekend’s slate features two games with national implications. The Tennessee-Alabama rivalry, often dubbed the “Third Saturday in October,” is one of the SEC’s fiercest. Alabama enters the contest with playoff aspirations under head coach Kalen DeBoer, while Tennessee, led by quarterback Nico Iamaleava, looks to snap a losing streak in Tuscaloosa. BYU, undefeated and ranked No. 11, faces an independent Notre Dame squad that has rebounded after an early-season loss. Both games are expected to draw massive television audiences and handle significant betting volume, making them ideal vehicles for a customer-acquisition campaign.
Fanatics is not alone in leveraging sign-up bonuses; the U.S. sports betting industry has long used deposit matches, risk-free bets, and bonus bets to attract first-time users. However, the $350 return on a $20 wager — a 17.5x multiplier — is notably generous. The bonus bets are typically issued as site credits that can be used on additional wagers, subject to terms and conditions such as minimum odds and expiration dates.
**Analise**
The timing of the FOXNEWS350 promotion underscores the intensifying competition in the sports betting sector. As states continue to legalize online wagering, platforms are spending heavily on marketing to establish brand loyalty early. Fanatics, leveraging its existing e-commerce and merchandise empire, has an advantage in cross-promotion but still needs to demonstrate that its betting product can compete on features and odds. Aggressive bonuses like this one are designed to convert casual fans into active users, particularly ahead of the college football postseason and the NFL midseason.
From a consumer perspective, the offer is straightforward but comes with standard caveats. Users must be at least 21 years old and physically located in a state where Fanatics operates. The $20 wager can be placed on any market for the two specified games, including moneyline, spread, over/under, or props. Winning bets are paid out as usual, and the $350 bonus is credited in addition. However, bonus bets often carry rollover requirements or limited usability — users should read the fine print. The expiration period is typically 7–14 days, and the bonus cannot be withdrawn as cash until used for wagering.
The choice of Tennessee-Alabama and BYU-Notre Dame also reflects a savvy understanding of the betting public. These games feature clearly defined favorites and underdogs, which tend to attract sharp action and public money alike. Alabama is roughly a touchdown favorite over Tennessee, while Notre Dame is favored by around a field goal over BYU. Offering a bonus on these specific games encourages users to engage with high-profile, closely contested matchups that generate organic conversation and media coverage.
Broader trends indicate that sign-up bonuses are becoming more targeted. Rather than blanket offers, sportsbooks are increasingly tying promotions to specific events, teams, or even broadcasts — as the FOXNEWS350 code name suggests, likely a partnership with FOX News or Fox Sports. This allows for better tracking of marketing ROI and deeper integration with media partners. For bettors, the key is to shop around for the best deals while staying within legal boundaries and practicing responsible gambling.
**Sources**
The information in this article is based on the official terms and conditions of the Fanatics Sportsbook promotion, as published on the Fanatics Sportsbook website and mobile app. Details about the games, team rankings, and betting odds are derived from widely available college football coverage from outlets such as ESPN, CBS Sports, and The Associated Press. No proprietary or unpublished data was used. The analysis of industry trends draws from publicly reported information on sportsbook marketing strategies and state-by-state legalization efforts.