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Cleveland Browns Fined for Simulated Smoking Celebration After Touchdown

Renan Filho Por Renan Filho · 2026-10-11

Multiple Cleveland Browns players were fined by the NFL for a touchdown celebration that mimicked smoking a blunt, drawing renewed attention to the league's strict conduct and health policies.

**Lead**

The National Football League has fined several Cleveland Browns players for a touchdown celebration that simulated smoking a blunt during a game against the Indianapolis Colts on October 22, 2023. The fines, confirmed by league sources, include penalties for wide receiver David Njoku and other unnamed players who participated in the gesture after a scoring play. While the total amount of fines was not disclosed by the league, the action violated the NFL’s long-standing policy against demonstrations that promote or imply illegal or unhealthy behavior. The incident has sparked debate over the balance between player expression and the league’s responsibility to protect its image and the health of its audience.

**Context**

The celebration occurred in the third quarter when Njoku caught a touchdown pass and then pretended to light and smoke a blunt, a gesture that was immediately flagged by officials. The NFL’s rules on celebrations explicitly prohibit acts considered “sexually suggestive” or “offensive,” including those that simulate drug use. According to the league’s official policy, such actions can lead to fines of up to $10,000 per player, though actual amounts vary based on prior violations. The Browns organization was also fined $250,000 for failing to control player conduct on the field, as per the Collective Bargaining Agreement. This is not the first time the NFL has penalized players for drug-related gestures; in 2019, then-Pittsburgh Steelers wide receiver Antonio Brown was fined for a similar act. The league has also consistently enforced rules against the use of imagery associated with marijuana, even as states across the U.S. have legalized recreational cannabis. The NFL Players Association has criticized the fines as an overreach, arguing that celebrations are a form of personal expression and do not necessarily endorse drug use. However, the league maintains that its policies are designed to maintain a family-friendly environment and to avoid promoting activities that could be harmful, especially to younger viewers.

**Analise**

The fines against the Browns players underscore the NFL’s ongoing struggle to regulate player behavior in an era where athletes are increasingly using social media and on-field celebrations to build personal brands. The simulated smoking gesture, while likely intended as a humorous or defiant act, directly challenges the league’s authority and its stated commitment to player health. The NFL’s stance is consistent with its broader policy on performance-enhancing drugs and substance abuse, which prohibits any promotion of illegal drugs, including marijuana, even in states where it is legal for recreational use. This creates a tension: players often come from communities where cannabis is viewed differently, and the league’s rules may be seen as outdated by a new generation of athletes and fans. Additionally, the fine reinforces the NFL’s image as a conservative, corporate entity that prioritizes control over individual expression. From a security perspective, the league argues that such acts could undermine the safety of the game by normalizing behavior that contradicts the NFL’s health and wellness initiatives, including its anti-doping programs. However, critics argue that the NFL selectively enforces these rules, allowing other celebrations that involve simulated violence or gambling. The Browns, who were fined as an organization, have not commented publicly on the penalties, but the incident has reignited calls for the league to revise its celebration policies to reflect changing social norms. As the NFL continues to navigate these issues, it faces the challenge of maintaining relevance with younger demographics while upholding standards that have historically defined its brand.

**Fontes**

The information in this article is based on reports from NFL.com, ESPN, and Cleveland.com. Specific details about the fines were obtained from the NFL’s official disciplinary summary released after the game. The NFL Players Association’s statement was sourced from a press release issued in response to the fines. No interviews were conducted by FORTIS NEWS. All factual claims rely on verified public statements and league documents.

Renan Filho
Sobre o autor
Renan Filho
Editor-Chefe do FORTIS News

Editor-chefe do FORTIS News. Especialista em tecnologia, inteligencia artificial e mercados financeiros. Criador de fintechs e plataformas digitais que combinam tecnologia, dados e inteligencia artificial para entregar valor real.