Por Renan Filho · 2026-10-24**Lead**
Betr, the micro-betting sportsbook co-founded by Jake Paul and sports betting executive Joey Levy, is rolling out a new promotional campaign for users in the United States. Through the exclusive promo code FOXNEWS, new customers can claim a $200 bonus along with four “sweat-free” picks—a risk-free betting option for high-profile events including the World Series, College Football Playoff, and additional marquee matchups. The offer comes as the fall sports calendar reaches its peak, drawing millions of dollars in legal wagers across the country.
**Context**
Betr launched in 2022 as a mobile-first platform focusing on micro-betting—allowing users to place wagers on individual plays or moments within a game rather than traditional outcomes. The company quickly secured licensing in several states that have legalized sports betting following the U.S. Supreme Court’s 2018 decision to overturn the federal ban. To differentiate itself in a crowded market, Betr has emphasized partnerships with media entities; the FOXNEWS code reflects a broader collaboration between Betr and Fox Corporation’s news division, aimed at targeting a mainstream audience. The $200 bonus is typically issued as a deposit match or free bet credit, while the “sweat-free” picks guarantee that if any of the four selected wagers lose, the user receives a refund in the form of site credits. Such promotions have become standard among sportsbooks seeking to attract new bettors during high-traffic periods like the World Series, which traditionally sees heavy action from casual and seasoned gamblers alike. College football also commands a massive following, with the regular season, conference championships, and bowl games generating billions in handle each year.
**Analysis**
The introduction of sweat-free picks is strategic: it lowers the barrier for first-time users who may be hesitant to risk their own money. By offering a $200 bonus and four guaranteed “free” plays, Betr is effectively giving new customers a no-loss entry into sports betting, a tactic that has proven effective for competitors such as DraftKings and FanDuel. This promotion arrives at a critical juncture in the sports calendar—October and November are dominated by baseball’s Fall Classic and the heart of the college football season, providing a wide array of betting opportunities. Furthermore, the use of the FOXNEWS brand suggests a cross-promotion that could expose Betr to a demographic outside the typical younger, male-heavy sports betting audience. As states continue to legalize and regulate sports wagering, the competition for market share intensifies. Betr’s focus on micro-betting and partnerships with legacy media outlets may help it carve out a niche, but the success of this particular offer will depend on how well it converts casual viewers into active users. With the World Series featuring high-stakes games and college football rivalry weeks approaching, the timing is optimal for such a campaign.
**Sources**
Betr official website and promotional terms; FOX News affiliate communications; industry analysis of U.S. sports betting trends and market share data from publicly available reports (2025–2026). No specific internal data or proprietary numbers were used beyond what is publicly disclosed by the company.