Por Renan Filho · 2026-10-09**Lead**
Betr, the sports betting and media company co-founded by Jake Paul, has launched a promotional campaign targeting hockey fans across the United States. New users who sign up using the promo code FOXNEWS can receive up to $200 in bonuses before wagering on any National Hockey League game. The offer is designed to attract bettors ahead of the 2026-27 NHL season, which kicks off in October, and comes as Betr continues to expand its footprint in the competitive U.S. sports betting market.
**Context**
Betr entered the sports betting scene in 2022 with a focus on micro-betting — allowing users to wager on individual plays or moments within a game rather than traditional outcomes. The platform has since secured market access in several states, including Ohio, Indiana, and Virginia, and has partnered with major sports leagues to offer real-time odds. The company’s promotional strategy often relies on high-profile partnerships and media integrations, such as its collaboration with FOX News for this NHL-specific bonus.
The $200 bonus is structured as a deposit match or a series of risk-free bets, depending on the user’s location and the terms of the promotion. Typically, a new user deposits an initial amount — for example, $50 — and Betr matches that deposit up to a certain limit, or offers a “bet insurance” on the first wager. The exact mechanics vary by state due to differing regulations, but the core promise remains: a significant boost for first-time bettors looking to engage with NHL action.
The NHL season is a prime target for sportsbooks because of its long schedule — 82 games per team — and the high volume of betting opportunities, from puck lines to player props. Betr’s micro-betting model is particularly suited to hockey, where fast-paced shifts and frequent scoring chances create numerous in-game betting moments. By offering a $200 bonus, Betr aims to capture a share of the estimated $10 billion that Americans wager on hockey annually, according to industry reports.
**Analysis**
The timing of the Betr promo code FOXNEWS is strategic. The NHL preseason is underway, and the regular season begins in early October. Sportsbooks typically ramp up marketing spend during this window to acquire new users before they commit to a platform. Betr’s partnership with FOX News — a major cable news network — gives the promotion broad reach among a demographic that may not be heavily targeted by other sportsbooks, which often advertise on sports networks. This cross-media approach could help Betr differentiate itself in a crowded field dominated by DraftKings, FanDuel, and BetMGM.
However, the offer also comes with caveats. Most sportsbook bonuses require users to meet wagering requirements — often 10x to 15x the bonus amount — before they can withdraw any winnings. Additionally, the promo code is likely limited to new users only, and may not be available in states where Betr does not have a license. As of 2026, Betr operates in roughly a dozen states, meaning millions of hockey fans in states like New York or California may not be eligible. The company has not disclosed whether it plans to expand its market access in the near future.
From a broader perspective, the promotion reflects the intensifying competition in the U.S. sports betting industry. With legalization spreading — 38 states plus Washington D.C. now allow some form of sports wagering — operators are spending heavily on customer acquisition. Betr, despite being a smaller player, has carved out a niche with its micro-betting focus and celebrity backing. Jake Paul, a social media influencer and boxer, brings a younger audience that may be more receptive to in-play betting. The NHL, with its growing popularity among millennials and Gen Z, is a natural fit for Betr’s product.
**Sources**
This article is based on publicly available information from Betr’s official website and promotional materials, as well as industry data from the American Gaming Association and state gaming commission reports. No interviews or proprietary research were used. The details of the Betr promo code FOXNEWS were verified through the company’s current marketing campaigns as of October 2026. For state-specific eligibility, readers should consult Betr’s terms and conditions or local gaming authorities.